ROLE
Product Designer
TIMELINE
February 2023 – June 2023
TOOLS
Figma, Google Sheets, Miro, Adobe Photoshop
PROJECT OVERVIEW
Do you want to make your visit to the museum even more interesting? Whether you’re an art enthusiast, a teenager, or you just want to make your children’s visit to the museum more interesting, you’ve come to the right place. Discover the application that will allow you to realize that the museums do not have to be boring at all!
SOFTWARE
Design Process
Market Research
User Research
Persona
Empathy Map
Journey Map
User Flow
Information Architecture
Lo-fi Wireframes
Hi-fi Wireframes
Visual Design
Prototypes
By following steps of user research, I gathered data and insights about users and their behaviours, in order to inform and improve the design. These points are used to better understand audience needs, goals, pain points, and preferences.
1. Why do people go to an art gallery?
2. What makes people read descriptions in an art gallery?
3. What is most entertaining about an art gallery?
4. What ideas of presentation stories are the most interesting?
5. What makes people use apps in an art gallery?
6. What are the common user behaviours and experiences during visits to an art gallery?
Some visitors may feel overwhelmed by the amount of information presented in the exhibits, particularly if the exhibits are densely packed or the information is presented in a complex way.
Some visitors may find that the exhibits are not engaging enough, whether it is due to a lack of interactive features, poor presentation, or other factors. This can lead to a feeling of boredom or disinterest, and may cause visitors to cut their visits short.
Visitors may struggle to navigate the museum due to poor signage or a lack of clear directions. Such a situation can potentially result in visitors feeling frustrated and confused, and may cause them to overlook exhibits that they had a prior interest in.
Large crowds and long lines can be a major pain point for museum visitors, particularly during peak times or special exhibitions.
In this phase, the insights and data gathered from the previous phase are synthesized to define the user problem and create a clear design brief.
I created two user personas, so I can develop a better understanding of target users and design a product or service that meets their needs and preferences. This help me to create a more effective and satisfying user experience.
I created two user personas, so I can develop a better understanding of target users and design a product or service that meets their needs and preferences. This help me to create a more effective and satisfying user experience.
Mark is a young student
who needs an interdisciplinary application that will help him explore the museum in an interesting way
because he wants enjoy his time with his girlfriend or friends during museum exploration.
I created two user personas, so I can develop a better understanding of target users and design a product or service that meets their needs and preferences. This help me to create a more effective and satisfying user experience.
Vivien is a mother of two children
who needs an application that will help her take care of her children during the visit
because she wants them to enjoy the visit to the art gallery while she explores the place herself.
It is the stage I made sketches, diagrams and explore potential solutions to meet the needs of their target users. It also helped me imagine and find the way how actually app will work.
User Flow refers to the path that a user takes while navigating through a website or app to achieve a specific goal. It typically involves a sequence of steps that a user follows to complete a task, such as making a purchase or submitting a form.
Information Architecture (IA) refers to the process of organizing and structuring information to make it easy to understand, find, and use. In the context of an app, IA plays a crucial role in creating a user-friendly and intuitive interface that enables users to accomplish their goals quickly and efficiently.
Design Process
I divided my process into five phases. By following them, I can create a UI design that is tailored to user needs and preferences, resulting in a better user experience.
